Oz / Merchant

CEO Coach & Company Builder

Master the Inner CEO to Unlock Your Outer Success

Helping early-stage founders develop leadership capabilities to scale businesses from $500K to $5M+. Join 2,500+ readers of The Founder to CEO newsletter.

Scale Faster with Confidence
Unlock Your Leadership Potential
Achieve Lasting Business Growth
3
Retail Stores
plus Shopify & Amazon
6
Tech Startups
4 had exits
25+
CEOs Transformed
over 25 years

Scaling a Business is Hard

You've built something from nothing. You've found product-market fit and customers who love what you do. But the skills that got you here won't get you there.

The transition from founder to CEO demands a fundamental shift in how you lead, think, and operate. Most founders try to figure it out alone. You don't have to.

Let's Make It Easier
Oz Merchant

About

Hey. I'm Oz.

I'm a 20+ year veteran of company building and CEO coaching. I've launched retail stores, scaled B2B SaaS startups, and have helped scale 6 companies — 4 with successful exits. I've coached founders across 6 countries and 3 languages.

Today, I'm the founder & CEO of Futureproof, a financial copilot for SaaS and ecommerce founders. I also serve as Program Director for Founder Institute NC and coach early-stage CEOs ready to scale.

Learn More About Me

How I Can Help

Services designed to help early-stage founders scale with confidence

The Founder to CEO Newsletter

Actionable insights for the founder-to-CEO transition. Join 2,500+ subscribers getting weekly strategies on leadership, scaling, and business growth.

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Pitch Scrub

30-minute feedback sessions reviewing your pitch across content, design, story, and delivery. Get investor-ready fast.

One-time session

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1:1 CEO Coaching

Weekly or biweekly sessions focusing on leadership growth, vision & strategy, scaling, financial leadership, and execution. Quarterly minimum commitment.

$3,000/mo (weekly) or $2,000/mo (biweekly)

Let's Connect

Consulting Engagements

Go-to-market strategy support for venture-backed B2B tech startups at $500K+ ARR. Covers CRM/sales stack, hiring, demos, discovery, and forecasting.

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Workshops & Speaking

Engaging sessions on goal-setting, pitching, persuasive communication, mindset development, and emotional resilience for teams and events.

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Trusted by Founders At

Leaders from these companies have trusted Oz with their growth

AgentiChat
Knokcare
N-Rich
Scoutible
Usersnap
IPMD
MotionAds
Dividend Compass
Alpaka
FLENZIES
Lavni
Paystone
Pumpkin Patch

What Founders Say

Real feedback from real founders and executives

Oz used a powerful technique to help unblock an area of our sales strategy and approach it with new perspective.

Angela Antony

Angela Antony

Founder & CEO at Scoutible

His session included an unexpected breakthrough exercise that helped me see things more clearly and less intimidatingly.

Ricard Torres

Ricard Torres

CEO at Dividend Compass

Oz held up a mirror to my founder tension and context, making the next steps and reality obvious.

Marcel Mateescu

Marcel Mateescu

Chief Product Officer at Sérénity

Ready to Scale with Confidence?

Sign up for an introductory call with Oz today. Let's talk about where you are, where you want to be, and how to get there.

Book Your Free Intro Call